Last night, I met up with my colleague Trevor at The Drake Hotel’s “Underground” for a lively night of discussion about Twitter and how it’s used as a Customer Engagement Platform. The evening was hosted by Refresh Events, and they did a fantastic job of compiling a great panel and setting up some fantastic questions.
The panel consisted of Jenn Godbout (Marketing Manager for The Drake Hotel), Brad Ross (Director of Communications for the TTC), Mary Pretotto (Community Manager; Social Media for Rogers) and Shabnam Weber (co-owner of The Tea Emporium), which is a remarkably varied group of companies to hear from, to Refresh Events’ credit.
The event was a great opportunity for us to hear how companies are already using social media to connect with their customers in meaningful ways, and how we can take those success stories (some of them VERY hard-learned by the sounds of things) and integrate them into Radar.
Not only that, but we were able to spend some time networking afterwards and received lots of great feedback about our product and where it’s headed. It was especially encouraging to hear that many of the limitations and business issues the panelists had with Twitter can be resolved with Radar, and despite the varied business sizes and interests of each panelist’s company, we could see it working for them.
Anyway, thanks to Refresh Events for hosting, to all the panelists for sharing and listening and to everyone who took part for their input. It’s safe to say that I’ll be attending more events like these.
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Thank you for the write-up and the feedback, Dave; it was great to meet you last night!
This next statement is biased, but I felt that the event was very informative and insightful from a small business perspective. Each of the panelists offered valuable advice that can be tailored to fit specific needs. What struck me near the end of the event was that social media is new for EVERYONE, and we are still figuring out what works and what doesn’t. I think we are going to start seeing qualitative case studies (in addition to quantitative) emerge as we figure out how to leverage social media against business goals.