Dave Duncan

"Eat Well, Stay Fit, Die Anyway"

Selling Stuff in the New Media World

I’ve been spending a lot of time researching social media (Facebook, Twitter etc) and how we interact with these new communications mediums and how companies interact with us on them to sell us stuff.  There is tonnes of information out there on the intarwebs from companies trying to reach consumers and from ‘tech gurus’ trying to ply their expertise in this area, but so far it all seems pretty slapdash.

For Twitter, the status quo is to set up a Twitter account and start posting regularly about what’s going on with your company and what you’re currently promoting.  Some even run technical and customer support on them, responding to issues quickly.  The drawback is that your customers need to follow you on Twitter in order to hear your voice, and they’re stuck listening to you talk about the stuff they don’t necessarily care about.

For Facebook, the model is sort of the same.  Companies create a fan page or an identity.  You join the page or friend the identity and then sit back and let all the updates roll in.  Then, you pick and choose the information that matters to you.

In both cases, the consumer (that’s you) has to wade through all the information that’s put up and decide what they want to interact with.  It’s sort of like watching TV and tuning out the commercials that don’t interest you.

Right now, I’m working on a tool that will allow consumers to decide what information they want to get from whoever they want to get it, and then they can discreetly use their social media network to access that information.  We think it’s pretty rad, and that it will change the way marketing is done in the world of social media.

Stay tuned for more information, but let me know if you’re intensely curious about what we’re doing and I’ll send you more information.  In the meantime, I’d be really grateful if you’d share how you interact with companies in social media and what works or doesn’t.  Leave a comment or drop me a line.

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